Creative / Art Director
A lot of work and a lot of fun. All of the campaigns were 360s, including some larger social and digital elements, as well as broadcast TV and radio.
We ripped up the old NCEL brand and built an entirely new one from scratch. Everything from the logo, new tone of voice, a manifesto, entirely new game logos, and overall look were developed.
To celebrate their 10th anniversary we took an emotional approach to show what raising over 4 billion dollars for state education can do for North Carolinians. Basically, it does a ton.
AGENCY: MullenLowe
CREATIVE PARTNER: Matt Mason CD/CW
DESIGN: Mike Herman