Rob McKinnie

A seasoned creative veteran with over 17 years of experience building brand narratives through the use of advertising, content, and design. After starting his career in Atlanta, Rob has allowed himself to be influenced while creating in cities such as Austin, Nashville, Los Angeles, New York, Barcelona, Winston-Salem, and Durham. As a Creative Director, Art Director, and Designer, Rob has the ability to look at his work with a more practical and human view that eliminates the unnecessary and bolsters the awesome and intriguing. Quite frankly, his brain never really stops thinking. You could say he’s a geek for this stuff.

Rob prides himself on being able to keep his ideas and executions focused. He doesn’t believe in the meeting-for-meetings-sake or the let's-sit-on-it mentality. He prefers to make decisions and expects honest collaboration. But most importantly he holds the concept of "play" in high regard and that we need a truckload more of it. He's filled sketchbook after sketchbook with ideas for blue-chip clients but truly loves partnering with audacious teams and brands to unleash a voice with authentic captivation.

Over his career, Rob’s led many clients, creative teams, departments, and even his own agency through the grind of developing something out of nothing. This experience has taught him the power of persistence to ‘figure it out’, and that ideas are vast and can come from anywhere. Ultimately, there’s always a way to make creativity happen.